The project explores how adolescents in Germany perceive and use algorithms and artificial intelligence and what they know about them. To this end, group discussions, a diary study and a representative online survey were conducted.
AI is changing many aspects of communication in and of companies. In practice, efficiency gains, time savings, and process automation are often discussed, but whether these actually occur has not yet been researched. This project focuses on how communications departments use and evaluate AI and what challenges co-creation between humans and their “colleague AI” entails.
In the winter of 2025/2026, LMU will conduct a quantitative survey in communications departments to examine the use and evaluation of AI and identify key influencing factors (e.g., stress caused by AI, ethical concerns). Communications managers are cordially invited to participate in the survey (approx. 15 min). The results of the survey will be made available here in early summer 2026.
The project is funded by the Academic Society for Management & Communication and consists of two sub-projects: (1) the use and evaluation of AI in communications departments (LMU) and (2) the co-creation and integration of AI in communication processes (HdM).
AI in corporate communications | Evaluation of AI | Stress caused by AI
Professor
Research Focus: Strategic and corporate communication • Science and university communication • Evaluation and measurement
Professor
Research Focus: Strategic and corporate communication • Science and university communication • Evaluation and measurement