Colleague AI: From evolution to implementation and co-creation
The project investigates the use and evaluation of AI in corporate communications.
This project is funded by the Günter-Thiele-Stiftung
Description of the project
AI is changing many aspects of communication in and of companies. In practice, efficiency gains, time savings, and process automation are often discussed, but whether these actually occur has not yet been researched. This project focuses on how communications departments use and evaluate AI and what challenges co-creation between humans and their “colleague AI” entails.
In the winter of 2025/2026, LMU will conduct a quantitative survey in communications departments to examine the use and evaluation of AI and identify key influencing factors (e.g., stress caused by AI, ethical concerns). Communications managers are cordially invited to participate in the survey (approx. 15 min). The results of the survey will be made available here in early summer 2026.
The project is funded by the Academic Society for Management & Communication and consists of two sub-projects: (1) the use and evaluation of AI in communications departments (LMU) and (2) the co-creation and integration of AI in communication processes (HdM).
Keywords
AI in corporate communications | Evaluation of AI | Stress caused by AI
Leader of the Research Project
Prof. Dr. Sophia Charlotte Volk
Professor
Organisation communication • Science and university communication • Evaluation
Meet the team
Prof. Dr. Sophia Charlotte Volk
Professor
Organisation communication • Science and university communication • Evaluation
Externe Partner
- Prof. Dr. Swaran Sandhu, Hochschule der Medien (Stuttgart)