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Our unit, led by Prof. Dr. Neil Thurman, researches changes in media work and workers— as well as in media content, distribution, and reception—in the context of digitization, automation and AI, and the platform economy. Foci include automation and AI in news; journalists’ characteristics, routines and attitudes; the reception of textual and video journalism, and audience’s online behaviour. We use qualitative and quantitative methods, including survey and ‘natural’ experiments, online surveys, content analyses, interviews, and analyses of digital trace data. We collaborate with academic colleagues worldwide, including in the Worlds of Journalism Study, for which we are responsible for the UK survey. We also collaborate with industry partners, including news publishers and media measurement organizations. The unit has received several major grants for its work on AI and journalism from the VolkswagenStiftung. We deliver the lecture on Media Change and seminars related to our research as well as on public relations and digital media practice.